HUGO x LES BENJAMINS 2024 Collaboration
The collection blends Eastern aesthetics with HUGO's modern tailoring.
HUGO has joined forces with Istanbul-based streetwear label Les Benjamins for Fall/Winter 2024 for a thrilling collaboration that bridges East and West. This partnership celebrates shared histories, cultural dialogues, and the unifying power of creative expression through reflective storytelling.
A Fusion of Heritage and Innovation
The HUGO x Les Benjamins collection launched on July 11, 2024.
Founded in 2011 by designer and photographer Bünyamin Aydin, Les Benjamins has quickly risen to prominence in luxury streetwear, known for blending Turkish heritage with contemporary culture.
HUGO boasts its reputation for unparalleled tailoring and signature street style, bringing its iconic craftsmanship to this unique partnership.
Celebrating Intercultural Narratives
The heart of this collaboration is a tribute to the rich tapestry of global narratives.
The collection combines bold and eclectic Eastern aesthetics with HUGO's modern tailoring, inviting wearers to embark on a stylistic experience inspired by history, curated by culture, and tailored by tradition.
Les Benjamins, founded in 2011, merges Turkish heritage with contemporary streetwear.
A Diverse and Inclusive Collection
The HUGO x Les Benjamins capsule comprises 18 pieces, offering a range of statement-making styles across men's, women's, and gender-neutral categories.
This approach ensures that the collection speaks to a wide audience, reflecting the inclusive nature of both brands.
Menswear Highlights
A raw-edged co-ord set
A varsity-style Men’s bomber jacket
A boxy double-breasted suit
Men’s Graphic T-shirts
A swan-motif sweatshirt
Womenswear Standouts
A co-ord set featuring a tailored blazer and matching skirt
Wide-leg pants
Tank tops
Hosiery
A contemporary take on the classic white shirt
Gender-Neutral Offerings
A striking black trench coat
A casual-cool bucket hat
A Personal Journey Reflected in Fashion
Bünyamin Aydin, founder of Les Benjamins, shares a deeply personal connection to this collaboration. "This collaboration with HUGO pays homage to my Gastarbeiter grandparents, whose journey from Turkey to Germany in the 1960s shaped my identity, and whose courage formed who I am today," Aydin explains.
His experience as a German-Turk has profoundly influenced the collection, aiming to inspire others to embrace their duality and authenticity.
Availability and Global Reach
The HUGO x Les Benjamins collection debuted on July 11, 2024. The capsule is available in global HUGO stores, through wholesale partners, and online ensuring wide accessibility.
The Significance of Cultural Collaboration in Fashion
The HUGO x Les Benjamins collaboration exemplifies the current trajectory of fashion trends, where cultural diversity, streetwear aesthetics, and gender fluidity are increasingly shaping the industry.
This partnership celebrates diversity and cultural heritage by fusing Eastern and Western influences and represents a significant shift in the luxury streetwear market.
Combining HUGO's tailoring expertise with Les Benjamins' street-savvy aesthetic enables the collection to offer a fresh perspective on high-end casual wear that transcends traditional boundaries.
This fusion appeals to a broad spectrum of consumers, from fashion-forward youth to discerning luxury shoppers, all seeking unique, culturally rich pieces that reflect the growing emphasis on inclusivity and self-expression in contemporary fashion.
A Platform for Cultural Expression
For Bünyamin Aydin, this collaboration represents a platform for cultural expression and representation.
As the first Turkish-German fashion designer to collaborate with a major brand like HUGO, Aydin sees this as an opportunity to open doors for other designers from diverse backgrounds.
This partnership sets a precedent for future collaborations that celebrate cultural diversity in the fashion industry.
Cross-cultural fashion collaborations are becoming more significant in the industry.
The Future of Cross-Cultural Fashion
The HUGO x Les Benjamins collection points towards an exciting future for cross-cultural fashion collaborations.
As the global fashion industry continues to evolve, partnerships that bring together diverse cultural perspectives are likely to become increasingly important.
These collaborations not only produce unique and compelling designs but also contribute to a more inclusive and representative fashion landscape.
A New Chapter in Fashion Storytelling
The HUGO x Les Benjamins collaboration marks a significant moment in fashion history, blending cultural narratives with high-end design.
As the collection hits stores and online platforms, it promises to offer consumers a rich, intercultural story.
This partnership between HUGO and Les Benjamins sets a new standard for how fashion can serve as a medium for cultural exchange and understanding, paving the way for more diverse and inclusive collaborations in the future.
