Pal Zileri Plans to Expand Retail Presence by 2027
Pal Zileri Summer 2024 campaign
Pal Zileri, the esteemed Italian menswear brand, has unveiled an ambitious plan to double its revenue by 2027.
This growth strategy focuses on expanding its retail footprint and diversifying distribution channels over the next three years.
In an interview with FashionNetwork.com, CEO Leo Scordo elaborated on the brand's strategic approach, which combines tradition with innovation.
““Our strategy is centered on evolving collections that embody Pal Zileri’s historical essence. We have extensively explored our 40-year archives to refresh our brand’s classic codes.””
Pal Zileri light blue suit
He also highlighted plans to infuse new ideas by collaborating with fashion schools and recruiting young talent for roles in design, merchandising, and operations.
Currently, Pal Zileri operates in approximately 400 multibrand stores worldwide, with 85% to 90% of its revenue coming from international markets like the UK, Benelux, France, Eastern Europe, and South Korea.
The brand aims to double its retail distribution in the coming years, including opening new brand stores in major cities such as Rome, London, and Paris.
Additionally, Pal Zileri will continue to feature in leading department stores and will introduce a shop-in-shop at Printemps in Paris, along with retail corners at Sogo in Hong Kong, as part of its initial steps toward expanding into mainland China.
The brand is also investing in marketing and communication to enhance its profile and appeal to a younger audience. The Spring/Summer 2025 Active capsule collection exemplifies this focus, blending traditional tailoring with performance-oriented design and sustainability.
The collection features reversible, stretchy fabrics inspired by workwear, designed for a versatile and enduring wardrobe.
For the upcoming summer season, Pal Zileri’s main collection will emphasize a minimalist aesthetic with clean cuts, neutral tones, and premium materials.
The color palette includes earthy hues, ceramic grey, classic black and white, and nature-inspired shades such as moss green, ocean blue, and sun yellow, reflecting the brand’s commitment to refined yet approachable fashion.
